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Domain Names Matter to ONLY nine States in the U.S.

in Marketing Tips

Florida, Georgia, Ohio, Maryland, Minnesota, Nebraska, Pennsylvania, South Carolina, & Virginia all get an A+++ in Marketing 101. (Maryland)

These (9) domain names include (5) dot com TLD’s, (2) dot gov TLD’s, & (2) dot org TLD’s.

All of these (9) sites lead to either a government site for their state or a tourism site for their state. The only one out of these (9) that look a little weird is Their site is laid out very 1990’s looking and doesn’t seem to offer much so I will grade them a C+.

I was surprised to see the domain name for South Carolina as Using the number 2 in place of the word “to”, is a pretty big domain name no-no. You will lose traffic to the domain name that actually uses the word “to” in its place. So, I just had to go to their site. That url actually forwards to the much longer – It is a very nice looking site though.

Thanks to Drew Wash from the website – He just informed me that we have to give Ohio an A+++ in Marketing101 also. They have and that forwards to Surprised they are using as the one they are advertising when they own That is a phenomenal domain name. At least they are using domain names and marketing them better than most. Just edited the post and changed it from eight to nine States. Thanks Drew.

So, tomorrow is the big, first round playoff wild card game between the Chicago Bears and the Philadelphia Eagles. I’m here in Chicago. I see a bunch of cars here from Pennsylvania. They have to be here for the playoff game at Soldier Field. I feel bad for them because they are gonna have a long sad drive home back to PA tomorrow.

I look at their license plates and I see something so cool. On these (3) cars license plates they have a domain name – Wow. What is on that url? A beautiful/modern site all about Pennsylvania tourism. Brilliant! There are 13 million people who live in the State of Pennsylvania. How many drivers? Let’s say 1/4 of those 13 million drive = 3+ million drivers.

Pennsylvania has 3 million little billboards marketing their beautiful/modern website attracting visitors to their state. I am here in Illinois and I now know PA’s website. Funny, because I have no idea at all what Illinois tourism site is. I have no idea what our government site is also.

This is FREE advertising on every vehicle in 9 states! Why aren’t we advertising our tourism site here in Illinois? Why aren’t the other (41) states doing that? How about other Countries? Do they do that? Everyone absolutely, positively should do the same things these (8) marketing genius states do. Free Marketing.

So crazy all states are not using this free marketing space, but only nine states with domain names on their license plates. Very nice job Florida, Georgia, Ohio, Maryland, Minnesota, Nebraska, Pennsylvania, South Carolina, & Virginia!

Domain Names Matter!

Top 10 Highest Domain Sales Ever.

in Domain Sales

Top 10 highest domain sales ever.

1) $35.6 million in 2010
2) $35 million in 2007
3) $30.18 million in 2012
4) $18 million in 2009
5) $17 million in 2015
6) $16 million in 2009
7) 2008 £9.99 million
8) for $14 million in November 2014
9) $11 million in 2001
10) 2007 $9.5 million

So what do we see when looking at why these Top 100 Domain Names Matter Sales? First off, undeniably .com is king. 2nd, these Industries have found it to be most important in securing their EMD, (exact match domain) Insurance, Travel, Internet, and Sex. Also, these 4 Industries found the most value in having their EMD as their brand. Great tips to think about if you are a domain investor or are thinking about investing in domains. Domain Names Matter.

Top 10 Highest Domain Sales of 2016.

in Domain Sales

Top 10 Domain Sales of 2016
as reported by

1) $3,770,000 – Chinese Wine Selling Site
2) $2,100,000 – Cell phone Co.
3) $1,250,000 – Natural Resource Co. Jade Mining, forwards to
4) $1,200,000 – Coming Soon Page
5) $929,000 – Trump Pence Official Unofficial Blog, no info I guess because they haven’t accomplished anything yet…lol
6) $900,000 – Doesn’t resolve
7) $800,000 – Cheap Flights
8) $725,000 – Home Finance
9) $688,888.88 – 404 Not Found Page
Tied for 10th are 2 Domains
10) $650,000 – Does not resolve
10) $650,000 – UK Furniture Co.

Let’s look at these Top 2016 domain name sales a little bit. All .com except for the last (tied for 10th spot) which is a UK Country Code TLD. The Industries represented from these top 10 domain sales (at the time of this posting) represent Wine, Cell phones, Natural Resource Co./Gem Mining, Travel, Furniture, and the others which are not resolving we will name Investments. So, If you are a domain investor or are thinking about investing in domains here are some pretty good stats to think about when making your decisions in your investing. Domain Names Matter.

This is why Domain Names Matter to the new owner of Video.Games

in Domain Sales

Previous to writing this story, I just Googled this…
How much money is in the gaming industry
“This is more than double the revenue of the international film industry in 2013. In 2015 it was estimated at US $91.5 billion. The largest nations by estimated video game revenues in 2016 are China ($24.4B), the United States ($23.5B) and Japan ($12.4B).”
Video game industry – Wikipedia

The domain name Video.Games just sold for a huge amount of money. $183,000 to be exact. I reported that HERE. Here is a story how “Domain Names Matter” to my good friend Steven Glick.

Steven is a life long gamer and a recent domainer. He has owned a few domains off and on for close to 20 years for various projects but never truly got into domaining until a couple years ago. He saw the value in EMDs (exact match domains) and started to take domaining a little more serious right around the time the new gTLDs were starting to come out which was just a couple years ago.

Being a gamer is his first and foremost passion. He has played many video games and has visited thousands of video game related sites. He knows what he likes when it comes to sites promoting games/accessories, selling games/accessories and helping the gaming community in general.

He knows what he wants in a video gaming site and believes he can do it 100% better than anything that is out there right now.

How do you break into an almost trillion dollar market and try capturing a fraction of that money? Well, you go buy the absolute best domain name out there which is Uhhh, ok that may not be possible unless you have millions of dollars or are the son of the owner of CBS. is owned by CBS Interactive Inc. and is an active site rated at 4,131 globally and rated even higher here in the US. It is rated at site 1,077 in the USA at the time of this posting.

So, what now? Ok, Steve needed exact match domains in order to think about making his dream a reality and breaking into this video gaming industry so he bought into the new gTLDs. Last year around May, GoDaddy was promoting one of the new gTLDs it was selling – .game. As soon as he saw that as an extension that’s when he said, Ok I am gonna get into this extension and make a play for one of the best I can get. He put in a bid of $6k, and actually won that domain! Now he thinks he has his foot in the door of the video gaming industry. This even came with an email from Mr. Frank Schilling himself, saying something like, Congrats, you have a great one there. Hang onto it.
This is the moment when Steve gets very serious about domains now.

But wait, besides the which is now untouchable because CBS owns it, he needs to make one more move to be taken seriously. There is a new gTLD extension on the block which is .games. The one and only domain he now believes he needs is to cement his being into this industry is

Rightside Registry owns Steve approaches Rightside. Ok, I want this domain at any expense even if I have to sell my house. What are your terms? $180k. Well, I don’t have it all right now. Will you finance? Sure we will finance but it’s gonna cost you just a little juice over a couple years. Ok that seems painless. What about those crazy renewal fees I have been reading about? Don’t worry about it. We got you. Here is a contract that you will only have to pay $xx per year forever. Ok, deal!

Rightside has invited Steven to the E3 Expo in Los Angeles. “E3 is the world’s premier event for computer, video and mobile games and related products. At E3, the video game industry’s top talent pack the Los Angeles Convention Center, connecting tens of thousands of the best, brightest, and most innovative in the interactive entertainment industry. For three exciting days, leading-edge companies, groundbreaking new technologies and never-before-seen products will be showcased. E3 connects you with both new and existing partners, industry executives, and the biggest fans of video games providing unprecedented exposure to emerging markets. E3 is where it all starts.”
Read more HERE.

Me personally, I have never been a huge new gTLD fan and have only put a few dollars (x,xxx) into one new gTLD domain but I can undeniably see that there are some making money in these extensions. Mostly the registrars. I do hope for Stevens sake that he makes all the right moves with these couple category killer new Gs and ends up living his dreams with whatever he builds out in an industry he loves.

I have a plug here that I really wanted to give him. Like I said, he has invested in some new gTLD domains and has given me a list to share with you, if anyone out there is interested. I really want to see him pay this domain off as soon as possible so he can concentrate on building out one Bad Ass gaming site!

Here are a few of his domains for sale with no pricing, just make offers. He said he has been too busy to price out his domains and I understand that. You can just post a reply here in the blog or you can email him directly @ if you’d like.

Steven my friend, If you build it, they will come! 🙂

Do Domain Names Matter? – You bet your $5 million dollars they matter!

in Uncategorized

Everywhere I look the more I see how domain names matter every day. I was driving past O’Hare airport yesterday and saw 2 interesting billboards. These billboards didn’t just have their domain name url’s on the billboard. Of course everyone has their url placed strategically on their billboards.

These billboards were for website building and branding companies. Each and every brand/site needs to start with a domain name.

Same story as I was watching the SuperBowl. There were all of the commercials that had their own domain name addresses placed in their commercials which of course is a must to drive traffic towards your products and/or services. What I noticed is deeper though, exponentially deeper in the grand scheme of domain investing.

There were 3 commercials for website building platforms. had the 9th spot during the Super Bowl. Well, GoDaddy is also a Domain Registrar, aftermarket domain auction house, hosting platform, Site building, etc. had the 34th spot. They are a web building platform. had the 52nd spot in the Super Bowl. They are also a website building platform. Their pitch is “Free Website Builder”.

So, whether these companies offer other services or not is not my point. My point is Marketing money that usually sells cars, snacks and drinks, that money is now selling branding/hosting/websites and of course they all exist on their business foundations which are domain names. It cost $5 million dollars for a 30 second spot during the game!

$5 million dollars were spent by 3 separate but yet competing companies for website creation. Each one of those companies have multiples upon multiples of sites that they are hosting, building, maintaining and selling. Each and every one of those sites that they are servicing all need their own individual domain name!

Domaining – Pretty darn impressive business to be in during this very early stage of the internet, if you ask me.

Welcome to Domain Names Matter!

in Uncategorized

My name is Vito. I have been investing in domain names for a little over 10 years now.

I created this blog because I truly believe that Domain Names Matter. I will be sharing my insights of the exciting and lucrative domaining Industry.

I do welcome anyone under the sun to use this site and guest write anything that has to do with why, Domain Names Matter.


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