Domain Name News and Views

Do Domain Names Matter? – You bet your $5 million dollars they matter!

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Everywhere I look the more I see how domain names matter every day. I was driving past O’Hare airport yesterday and saw 2 interesting billboards. These billboards didn’t just have their domain name url’s on the billboard. Of course everyone has their url placed strategically on their billboards.

These billboards were for website building and branding companies. Each and every brand/site needs to start with a domain name.

Same story as I was watching the SuperBowl. There were all of the commercials that had their own domain name addresses placed in their commercials which of course is a must to drive traffic towards your products and/or services. What I noticed is deeper though, exponentially deeper in the grand scheme of domain investing.

There were 3 commercials for website building platforms. GoDaddy.com had the 9th spot during the Super Bowl. Well, GoDaddy is also a Domain Registrar, aftermarket domain auction house, hosting platform, Site building, etc.

SquareSpace.com had the 34th spot. They are a web building platform.

Wix.com had the 52nd spot in the Super Bowl. They are also a website building platform. Their pitch is “Free Website Builder”.

So, whether these companies offer other services or not is not my point. My point is Marketing money that usually sells cars, snacks and drinks, that money is now selling branding/hosting/websites and of course they all exist on their business foundations which are domain names. It cost $5 million dollars for a 30 second spot during the game!

$5 million dollars were spent by 3 separate but yet competing companies for website creation. Each one of those companies have multiples upon multiples of sites that they are hosting, building, maintaining and selling. Each and every one of those sites that they are servicing all need their own individual domain name!

Domaining – Pretty darn impressive business to be in during this very early stage of the internet, if you ask me.

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